AI takes center stage—but China now rules the tech crown, insiders warn - Futura-Sciences
AI takes center stage—but China now rules the tech crown, insiders warn - Futura-Sciences
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AI takes center stage—but China now rules the tech crown, insiders warn
AI takes center stage—but China now rules the tech crown, insider
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AI takes center stage—but China now rules the tech crown, insiders warn
AI takes center stage—but China now rules the tech crown, insiders warn
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Technology
September 14, 2026
Samsung ceded its long-standing spot at the show to Xiaomi. © Samsung
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Step aside, superbrands: at IFA 2026 in Berlin, the epicenter of European tech, the winds of change are swirling faster than a robotic vacuum on caffeine. While AI is grabbing all the headlines, insiders say the true undercurrent is a dramatic power shift — and this year, China is claiming the tech throne.
Samsung’s Subtle Retreat: End of an Era?
For the first time since 1991, Samsung, the Korean tech giant, is missing from its traditional spot in the main hall of Messe Berlin. No, it hasn’t disappeared in a cloud of smoke — but it’s definitely stepped into the background. Taking its place front and center is Xiaomi, leading a wave of Chinese brands making an unmistakable statement at the show.
Samsung’s m