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Meta’s Zuckerberg bets big on Muse Charm to unlock AI’s potential - The Globe and Mail

Brave/theglobeandmail.com · 2026年9月24日 19:35 · 阅读约 5 分钟
Meta’s Zuckerberg bets big on Muse Charm to unlock AI’s potential - The Globe and Mail

Meta’s Zuckerberg bets big on Muse Charm to unlock AI’s potential - The Globe and Mail

摘要: Meta’s Zuckerberg bets big on Muse Charm to unlock AI’s potential

Aditya Soni

Menlo park, calif.

Published

30 minutes ago

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Meta’s Zuckerberg bets big on Muse Charm to unlock AI’s potential

Aditya Soni

Menlo park, calif.

Published

30 minutes ago

Open this photo in gallery:

Meta CEO Mark Zuckerberg presents the Muse Charm, a pocket-watch-sized device that gives users direct access to its Muse AI agent, during the Meta Connect event in Menlo Park, Calif., on Wednesday.

Carlos Barria/Reuters

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Mark Zuckerberg took repeated digs at Apple during Meta’s

annual event on Wednesday, only to borrow a page from Steve Jobs’ playbook for a surprise reveal: a pocket-watch-sized device that carries Meta’s viral Muse AI agent into the real world.

The device, called Muse Charm, highlights a broader shift at the social media giant that has long sought to escape Apple

and Google’s

operating systems with a platform of its own. Users can tap the gadget to access Muse directly, bypassing AI apps on smartphones.

Having once championed the metaverse – the immersive digital world that inspired the company’s name change in 2021 – as the next computing platform, Zuckerberg now sees “personal superintelligence” as the bigger and more immediate breakthrough, after his previous costly wager failed.

“It is actually quite clear personal superintelligence will not only come first; it will be much bigger and more important,” Zuckerberg said at the company’s annual Meta Connect conference.

Meta’s Muse splits Wall Street into winners and losers

“So we have shifted our focus to building the best devices for personal superintelligence,” he said, adding that Muse would also soon be available across Meta’s smart glasses lineup.

The remarks follow a blockbuster few days for Muse, which has drawn millions of downloads in what some analysts have said could be the biggest app launch in the U.S. since ChatGPT arrived in November, 2022, and kicked off the AI boom.

Investors have embra


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