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As A.I. Agents Begin Shopping, Brands Are Changing Their Sales Pitch - The New York Times

As A.I. Agents Begin Shopping, Brands Are Changing Their Sales Pitch - The New York Times
摘要: Straddling the line between tech and marketing, its strategies depart sharply from traditional advertising. “When you advertise to humans, you target
正文
Straddling the line between tech and marketing, its strategies depart sharply from traditional advertising. “When you advertise to humans, you target eyeballs, emotions and dopamine, but when you advertise to agents, you advertise to logic, a very mathematical logic,” said Aviv Shamny, the co-founder and chief executive of Limy, a “AI ...