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摘要: Marketing

L'Oréal, OpenAI team up on AI-powered beauty experiences

L'Oréal will leverage OpenAI's technology to enhance consumer journeys, accelerate skincare research and power content creati...

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Marketing

L'Oréal, OpenAI team up on AI-powered beauty experiences

L'Oréal will leverage OpenAI's technology to enhance consumer journeys, accelerate skincare research and power content creation.

afaqs! news bureau

20 Jun 2026

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L'Oréal, a leading beauty company, and OpenAI, the AI research and deployment company and creator of ChatGPT, the widely used AI platform with more than 900 million weekly users, announced a collaboration at VivaTech 2026.

Structured around two priority domains: AI-powered consumer journeys towards agentic commerce and AI-powered métiers from research and science to marketing, the collaboration marks a significant step in L'Oréal's Transformative AI roadmap, with OpenAI as a foundational partner.

Maybelline New York will bring Makeup Virtual Try-On directly to ChatGPT, powered by L’Oréal’s ModiFace technology, pioneering a new way for consumers to discover and try makeup looks in real time through AI-powered conversation.

L'Oréal will work with OpenAI to strengthen L'Oréal product discovery within ChatGPT in USA with enhanced signals, for brands from Lancôme to Kérastase.

SkinCeuticals, CeraVe and Garnier are part of the global ChatGPT ad pilot pioneering AI-native advertising at the moment of consumer intent and commerce.

Using GPT-Rosalind, OpenAI’s purpose-built life sciences reasoning model, L'Oréal is mapping the skin microbiome, home to millions of beneficial microbes, at unprecedented scale, identifying beneficial bacteria to accelerate the development of the next generation of natural, effective skincare, starting with La Roche-Posay.

OpenAI’s latest model will also power CreAItech, L'Oréal's in-house GenAI beauty content platform, capable of creating imagery and video with brand heritage, augmenting human creativity.

“At L’Oréal, we believe we can be more demanding of AI to augment our beauty consumers, our metiers such as Marketing and Research and our employee”, said Asmita Dubey,

来源: Brave/afaqs.com

采集时间: 2026-06-20 20:16:34