Hey AI, what should I buy? India's shoppers have a new shopping buddy - The Economic Times
Hey AI, what should I buy? India's shoppers have a new shopping buddy - The Economic Times
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Benchmarks
24,263.75
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FEATURED FUNDS
Motilal Oswal Midcap Fund Direct-Growth
5Y Return
24.16 %
Invest Now
Enter search text:
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Hey AI, what should I buy? India's shoppers have a new shopping buddy
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Hey AI, what should I buy? India's shoppers have a new shopping buddy
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Hey AI, what should I buy? India's shoppers have a new shopping buddy
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Last Updated: Aug 26, 2026, 01:37:00 PM IST
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Synopsis
Indian shoppers increasingly use AI tools for product discovery and purchasing decisions. Many consumers are comfortable with AI-powered recommendations and future household shopping assistance. Quick commerce adoption is high, with many willing to pay for faster deliveries. Gen Z is projected to become India's largest spending consumer group by 2030. Innovation in new product launches significantly drives growth in the FMCG sector.
AI-generated image.
Indian shoppers may be handing over a part of their buying journey to artificial intelligence faster than many brands expected. As many as 92% of surveyed urban Indian shoppers said they had used at least one AI tool while shopping in the past month, according to findings presented at the NIQ Insight Summit India 2026.
The findings highlight the growing role of AI in product discovery, recommendations and purchasing decisions, as India's consumer economy undergoes changes driven by technology, quick commerce and younger shoppers.
The findings were showcased at the NIQ Indis Summit, where more than 200 senior business leaders, consumer insights professionals and decision-makers from Global