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Artificial Intelligence

Real-Time AI Video Is Nvidia's New Pitch to Agencies—and It's Turning Creatives Into Curators

S4 Capital's Monks has spent two years building AI-driven pro...

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SUBSCRIPTION ONLY

Artificial Intelligence

Real-Time AI Video Is Nvidia's New Pitch to Agencies—and It's Turning Creatives Into Curators

S4 Capital's Monks has spent two years building AI-driven production workflows. Now Nvidia is using that as its pitch to the rest of Madison Avenue.

Trishla Ostwal

In an era of AI hype and algorithmic noise, fundamentals win. The

ADWEEK MiniMBA in Marketing

establishes you as a paragon of a marketer, not a parody of one.

Nvidia is making a new pitch to the advertising and entertainment industries. Real-time, high-end

video.

At Runway’s AI Summit this week, the chipmaker showed how its latest computing platform can support video-generation platforms like Runway to generate video scenes on the fly, turning what has typically taken minutes per output into something closer to a real-time process. In demos, Runway’s models updated scenes instantly as prompts changed, allowing creators to direct and adjust outputs in real time.

“That speed changes everything,” said Richard Kerris, vp and gm of media and entertainment at Nvidia. “Today, with agentic AI, you’re conversing with your computer.

Trishla Ostwal

Trishla is an Adweek staff reporter covering AI and tech.

@trishlaostwal

trishla.ostwal@adweek.com