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Agency Models
Michael Nyman is trying to build the anti-holding company
Gordon Young,
Editor-in-Chief
The Drum
May 1, 2026
|
7 min read
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Agency Models
Michael Nyman is trying to build the anti-holding company
Gordon Young,
Editor-in-Chief
The Drum
May 1, 2026
|
7 min read
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ACC’s founder argues that the future of marketing lies in collaboration, specialization and stripping out the internal competition that defines traditional holding companies.
Michael Nyman has a simple theory about brands. Great ones survive bad products. Weak ones don’t survive much at all.
That may sound like a line from a brand strategist’s notebook, but for Nyman, founder and CEO of Acceleration Community of Companies, or ACC, it is also the basis of a very different agency model.
The Drum caught up with him at
Possible 2026
, where he argued that the traditional holding company model is not dead because agencies are dead. Quite the opposite. He believes the marketing services industry has a very bright future. But only if it stops building itself around internal competition, legacy cost structures and sprawling global empires that were designed for another age.
“I just had this feeling that the holding company model was dying,” he says. “It wasn’t any prejudice against IPG. It was really looking at the model.”
Nyman knows that world well. Before launching ACC in 2018, he lived inside it, having led PMK-BNC after selling his own agency into Interpublic.
ACC is built as a group of specialist agencies with what Nyman calls “hard edges.” The portfolio includes experiential agency MKG, design and fabrication shop Pink Sparrow, communications firm DKC, PMK Entertainment, reputation specialist Stripe Theory, influencer and creator agency Pixly and ACC Advisory, its in-house marketing consultancy.
“I don’t want to call it a holding company,” he says. “I want to call it a doing company.” The distinction matters.
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The client list, he says, runs from Pepsi, T-Mobile and Delta to Target, DoorDash, Spotify, Nike, Airbnb and TikTok. A
采集时间: 2026-05-01 20:19:50
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