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Adam Mills

AI Editor

Newsweek is a Trust Project member

Editor's note: This is AI Impact, Newsweek's weekly newsletter where each week, we will explore how business leaders are unlocking...

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Adam Mills

AI Editor

Newsweek is a Trust Project member

Editor's note: This is AI Impact, Newsweek's weekly newsletter where each week, we will explore how business leaders are unlocking real value through artificial intelligence.

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What Happens When AI Removes the Work From Work?

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AI is compressing how work gets done. Tasks that once took months can now be completed in hours. The more important shift, however, is what happens to the work that remains.

At General Motors, that change is already visible. AI is not replacing the design process so much as collapsing the distance between idea and execution.

“We're really heavily focused on how we can best ride the coming tech wave of AI,” said Bryan Styles, director of design innovation and technology operations at General Motors. Without a clear strategy, he noted, companies risk being “inundated by that coming wave and left behind.”

In practice, the biggest gains are not coming from generating new ideas, but from eliminating the steps that slow them down. Tasks that once required multiple teams working across design, sculpting and visualization can now be handled by a single designer in a matter of hours.

“A year ago, going from a sketch to a short animation like this would have taken multiple teams… several months to do,” said GM designer Dan Shapiro. “And now… a video like this can be done by a single designer in less than a day.”

That kind of compression changes more than timelines. It changes roles.

Designers are no longer just creating assets—they are directing systems. “We've kind of taken on more of the role of art director,” Shapiro said, describing how AI now handles much of the time-intensive production work.

What remains human is not execution, but judgment.

That shift is showing up in how decisions are made. As AI takes on more of the production work, the human role moves toward defining intent, refining outputs and

来源: Brave/

采集时间: 2026-04-02 02:38:23