Our AI startup is growing 40% a month helping financial advisers do what they love: giving advice | Fortune

Our AI startup is growing 40% a month helping financial advisers do what they love: giving advice | Fortune
摘要: Trending
Venezuela oil minister to U.S. companies: ‘It's an entire world waiting to be discovered’
Teachers in one of San Francisco's ric
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Trending
Venezuela oil minister to U.S. companies: ‘It's an entire world waiting to be discovered’
Teachers in one of San Francisco's richest suburbs are so underpaid that a philanthropist just gave each of them $9,161
Current price of oil as of August 20, 2026
Venezuela oil minister to U.S. companies: ‘It's an entire world waiting to be discovered’
Teachers in one of San Francisco's richest suburbs are so underpaid that a philanthropist just gave each of them $9,161
Current price of oil as of August 20, 2026
Commentary
Entrepreneurship
Our AI startup is growing 40% a month helping financial advisers do what they love: giving advice
Hardy Michel
Hardy Michel
Shakeel Lala
Shakeel Lala
Ben Robertson
Ben Robertson
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Hardy Michel
Hardy Michel
Shakeel Lala
Shakeel Lala
Ben Robertson
Ben Robertson
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August 21, 2026, 3:00 AM ET
Hardy Michel, Shakeel Lala, and Ben Robertson are co-founders,
.
Shakeel Lala (L), Ben Robertson and Hardy Michel, co-founders of Marloo.
courtesy of Marloo
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Before we built our current startup, we spent seven years building retail investment platforms that introduced millions of people to investing for the first time.
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Sharesies and Lightyear were highly regulated companies that now manage more than £7 billion in assets, and time and time again customers would ask us: what should I invest in? It frustrated us that we couldn’t help them in any meaningful way.
In moments of extreme volatility, the Trump tariffs, the pandemic, all we could do was send an email that said, in effect, “don’t panic.” Markets go up, markets go down. That was as far as we could go because we had no way to give real advice. So, we watched customers buying high and selling low. It was incredibly frustrating because we just couldn’t help.
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