Council Post: The Most Important AI Decision Has Nothing To Do With Technology

摘要: Innovation

The Most Important AI Decision Has Nothing To Do With Technology

Bob Venero

Forbes Councils Member.

Forbes Technology Counc

正文

Innovation

The Most Important AI Decision Has Nothing To Do With Technology

Bob Venero

Forbes Councils Member.

Forbes Technology Council

COUNCIL POST

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author.

| Membership (fee-based)

Sep 02, 2026, 06:30am EDT

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Bob Venero is the CEO & Founder of

Future Tech Enterprise, Inc.

, an award-winning, global IT solutions provider.

​Artificial intelligence (AI) is part of almost every customer conversation I’m having today. Leaders want to understand which models they should be evaluating, what infrastructure they need, how quickly they should move and how AI fits into their long-term strategy.

Those are all important conversations. But the question I always come back to is a much simpler one: What are you trying to accomplish? That’s where every AI conversation should begin.

Every company is different. Even organizations in the same industry are trying to solve different problems because they’re starting from different places and they’re working toward different business objectives. That’s why I don’t believe there’s one AI roadmap that works for everyone.

Start with the business objective.

Before you decide what technology to invest in, you should understand what success looks like for your business. One of the biggest opportunities AI creates is the ability to solve business problems faster than we’ve been able to in the past. The technology is moving quickly, new capabilities are showing up every week and organizations have more choices than ever before. More choices also make it more important to stay focused on the outcome you’re trying to achieve.

When I sit down with a customer, I'm usually not asking about AI in the first five minutes. I want to understand the business. Are they trying to reduce costs? Imp

来源: Brave/forbes.com