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摘要: Tech
Software companies are already swarming ChatGPT's ad economy
Stephen Council
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Software companies are already swarming ChatGPT's ad economy
Stephen Council
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Want to unfollow? Unsubscribe via the link in your email.
OpenAI CEO Sam Altman.
Bloomberg/Getty Images
2026-05-28T09:00:01.261Z
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Bit by bit, advertisements are creeping
onto ChatGPT.
OpenAI's ads push
has been met with intense scrutiny. It's a potentially huge revenue driver, and it also raises questions about privacy, personalization, and bias in its chatbot.
Business Insider viewed data on tens of thousands of recent ChatGPT prompts collected by two adtech companies to examine how Sam Altman's company is beginning to serve up ads. While only a tiny fraction of the chatbots' responses include ads, trends have already emerged: tons of software and travel ads, and few for health. And a whole lot depends on how you phrase your questions.
ChatGPT's launch
in late 2022, OpenAI kept responses ad-free as the tool gained steam. Then this year, that started to change. OpenAI launched tests in February with a select group of advertisers, and in May, it cracked the door wider by launching a new ad-buying tool and said more businesses could apply to begin bidding for ad placements.
Google, Meta, and Amazon
have shaped their ad products over years of fine-tuning, turning their systems into some of the tech world's largest money-makers. An OpenAI spokesperson told Business Insider that while it's still early days for the ads effort, the team has been encouraged by signs that ads can be useful yet non-intrusive. Advertisers don't get access to conversations or personal data, the spokesp
采集时间: 2026-05-28 20:16:20
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