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May 27, 2026
Journalists using AI to save time but don’t want AI-generated pitches or press releases
Just fifth of journalists now say they don't use AI, down from a third a year ago.
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May 27, 2026
Journalists using AI to save time but don’t want AI-generated pitches or press releases
Just fifth of journalists now say they don't use AI, down from a third a year ago.
Guy Abramo
Picture: Shutterstock/Pixels Hunter
For more than a decade, Cision has been taking the temperature of the journalism profession. This year’s
State of the Media
report, based on a survey of nearly 1,900 journalists across 19 markets, shows a newsroom under pressure and in transition.
Journalists are dealing with smaller teams, overloaded inboxes, misinformation, and growing questions around trust. At the same time
is changing the way they work for good.
Like every industry adopting AI, journalism is seeing both the opportunity and the risk. The opportunity is speed. The risk is credibility.
How are journalists using AI in 2026?
Journalists are using AI to save time
It’s clear that generative AI has moved from novelty to everyday newsroom tool.
When we asked journalists whether they use AI tools, only 21% said they don’t – down from 33% just a year ago. In the Asia-Pacific (APAC) region, that figure drops to just 11%.
So how are journalists using it?
For the most part, reporters are using AI for work around the story. The most common uses are brainstorming angles and interview questions (48%), research and fact-checking (43%) and transcription or summarisation of interviews and audio (41%).
In other words, AI is becoming a behind-the-scenes “co-pilot”. It is helping with the time-consuming tasks that surround reporting. Somewhat reassuringly, the story itself remains firmly in human hands.
[Read more:
AI tools for journalists, and how to avoid ‘brain death’
AI-generated PR materials must be used with caution
Journalists are more cautious when it comes to the use of AI in media relations.
More than half (53%) said they’re opposed to receiving AI-generated pitches or press releases, with 25% neutral and 21% in favour.
Their concerns are
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