IAB updates AI disclosure guidance as regulators tighten rules around AI-generated advertising - Marketing Tech News
IAB updates AI disclosure guidance as regulators tighten rules around AI-generated advertising - Marketing Tech News
摘要: Skip to content
AI & Intelligent Marketing
AI-Powered Campaigns
Campaign & Strategy Execution
Compliance & Regulation
Content, Creati
正文
Skip to content
AI & Intelligent Marketing
AI-Powered Campaigns
Campaign & Strategy Execution
Compliance & Regulation
Content, Creative & Brand
Data & Measurement
Data Analytics
Ethics & Future Practice
First- & Zero-Party Data
Generative AI
Marketing Ethics
Privacy & Consent Management
Transparency & Trust
Workflow Automation
IAB updates AI disclosure guidance as regulators tighten rules around AI-generated advertising
David Thomas
27th August 2026
Share this story:
advertising
ai disclosure
digital marketing
Categories::
AI & Intelligent Marketing
AI-Powered Campaigns
Campaign & Strategy Execution
Compliance & Regulation
Content, Creative & Brand
Data & Measurement
Data Analytics
Ethics & Future Practice
First- & Zero-Party Data
Generative AI
Marketing Ethics
Privacy & Consent Management
Transparency & Trust
Workflow Automation
AI in advertising is facing growing pressure to become more transparent as new regulations are prompting the industry to rethink how and when AI use should be disclosed to consumers.
The Interactive Advertising Bureau (IAB) has released its
AI Transparency and Disclosure Framework Version 2
, providing updated guidance for agencies, platforms, advertisers and technology partners on when and how to disclose AI involvement in marketing content, including AI-generated imagery, video, audio and synthetic experiences.
IAB’s framework takes a risk-based approach rather than recommending brands level every piece of content associated with AI. It argues that disclosure should prioritise uses that may affect authenticity or potentially mislead consumers. This includes AI-generated content, including some synthetic videos, aviators, digital twins, and AI-powered chatbots that could be mistaken for humans.
As for audio enhancements, standard copy generation, and routine post-production, disclosure is not currently required.
Caroline Giegerich, Vice