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摘要: OpenAI is widening its ChatGPT advertising business beyond large brands, adding tools aimed at smaller marketers as it seeks to turn one of the world's most widely used AI products into a more measura...

正文

OpenAI is widening its ChatGPT advertising business beyond large brands, adding tools aimed at smaller marketers as it seeks to turn one of the world's most widely used AI products into a more measurable ad platform.

The company is expanding from early campaigns with major advertisers such as Adobe, Ford, and Target into offerings for smaller companies, including local businesses such as car washes and dry cleaners,

The Information

reported, citing people familiar with OpenAI's discussions with advertisers and ad-tech firms. The push brings OpenAI closer to Meta Platforms and Google, whose ad platforms already offer many of the buying and measurement tools OpenAI is now adding.

From brand ads to performance marketing

OpenAI is preparing ad formats designed to prompt users to take actions such as making a purchase, booking an appointment, or submitting a contact form. The formats are aimed at advertisers who care less about brand awareness and more about measurable outcomes.

The company has told some advertisers they will be able to test conversion-oriented ads, which would charge marketers only when campaigns deliver results. Advertisers testing those campaigns will need to install OpenAI's ad pixel, a piece of code that tracks what users do after clicking on an ad.

Pixels are widely used across digital advertising, but they are not foolproof because browsers and ad blockers can limit tracking. OpenAI is also encouraging advertisers to connect their internal systems with a recently launched application programming interface, allowing them to send back information about actions users take on their own websites.

OpenAI has publicly confirmed the broader product direction. The company said it recently launched Conversions API and pixel-based measurement to help advertisers understand what happens after a user engages with an ad, including purchases, leads, sign-ups, and other actions.

The company said advertisers receive aggregated performance insights and do

来源: Brave/digitimes.com

采集时间: 2026-05-27 20:16:39