Google Gemini will let users turn off visible watermarks on AI images, video, and music
Google Gemini will let users turn off visible watermarks on AI images, video, and music
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Google Gemini will let users turn off visible watermarks on AI images, video, and music
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Google Gemini will let users turn off visible watermarks on AI images, video, and music
The Cool Down
Marie Perez
Sun, August 23, 2026 at 5:56 AM UTC
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Sun, August 23, 2026 at 5:56 AM UTC
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Google Gemini is preparing to give users more control over whether AI-generated content carries a visible watermark, making it harder for people to identify synthetic media at a glance.
Here's what to know
An announcement from Gemini's
official Twitter account
, cited by
, said users will be able to "decide if your image, video, and music creations made with Gemini will have visible watermarks."
That would make visible labeling an option users can switch on or off, most likely with monetary incentives, rather than something automatically applied. The update raises new questions about how generative AI content will be identified as these tools become more common online.
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User feedback appears to have played a role in the shift. Android Authority reported that Google vice president Josh Woodward asked Gemini users which additions they wanted most, and, as
reported, removing visible watermarks from Nano Banana-made images ranked among the top 10 requests.
Google says other protections will still be used, including C2PA content credential metadata, which can carry provenance details with a file, and SynthID — the company's invisible watermarking system for AI-generated images, video, and audio.
Still, those protections have limits and each safeguard can be defeated in its own way. Metadata may be stripped out, especially after files are posted to social platforms, and visible watermarks can be concealed by cropping or covering them. Ars Technica reported that SynthID can survive edits and compression, though the outlet found an image became "uselessly blurry by the time that happens" when testing how far it could b