OpenAI rolls out ads on select ChatGPT plans in India to boost monetization, support wider access

摘要: Tech

OpenAI rolls out ads on select ChatGPT plans in India to boost monetization, support wider access

Published Thu, Aug 27 2026

11:26 PM EDT

正文

OpenAI rolls out ads on select ChatGPT plans in India to boost monetization, support wider access

Published Thu, Aug 27 2026

11:26 PM EDT

Priyanka Salve

WATCH LIVE

Key Points

OpenAI has rolled out ads for free users and those on low-priced subscription plans.

India is among ChatGPT's largest and most active markets.

The ad feature is live in 38 other countries, including the U.S., the U.K. and Japan.

ChatGPT has more individuals as direct consumers rather than enterprises, so ads can help monetize the business at scale.

OpenAI CEO Sam Altman addresses the gathering at the AI Impact Summit, in New Delhi, India, February 19, 2026.

Bhawika Chhabra | Reuters

OpenAI has rolled out ads on ChatGPT for select plans in India, one of its largest and most active markets, as the artificial intelligence company looks to maximize its revenue ahead of its planned listing next year.

Advertising would support "broader access to ChatGPT through free and lower-cost tiers," a spokesperson for OpenAI told CNBC in an email. Ads have been rolled out for free users and those on the 399 rupee ($4) per month 'Go' plan.

The ad feature is already live in 38 countries, including the U.S., Japan, Korea and across 31 European nations, as per the information shared by the company.

"India is one of ChatGPT's largest and most active markets," the spokesperson said, adding that OpenAI's priority is to "learn from users and advertisers while protecting the experience that made ChatGPT valuable in the first place."

The company also added that it does not show ads to users who identify as, or are predicted by the algorithm to be under 18.

OpenAI is planning to

go public in 2027

and faces pressure to justify its $852 billion valuation ahead of its IPO, especially as some of its key metrics lag behind its rival Anthropic, which is

also preparing for listing

on public markets.

Monetization through ads will help OpenAI partially cover the cost of generating inference for a query

来源: Brave/cnbc.com