中文翻译

摘要: Meta is doubling down on its subscription offerings. On Wednesday, the social networking giant announced it’s now rolling out its consumer subscription plans globally for its flagship apps, Instagram,...

正文

Meta is doubling down on its subscription offerings. On Wednesday, the social networking giant announced it’s now rolling out its consumer subscription plans globally for its flagship apps, Instagram, Facebook, and WhatsApp, and beginning tests of new subscriptions for businesses, creators, and Meta AI users.

For a few dollars per month, consumers subscribing to Instagram Plus ($3.99/mo), Facebook Plus ($3.99/mo), or WhatsApp Plus ($2.99/mo) will gain access to extra features, like profile customization, super reactions, and story insights, among other things.

announcement

, Meta’s head of product, Naomi Gleit, noted that “more fun features” will be added in the future.

Meanwhile, Meta will begin testing other offerings, including professional plans for creators and businesses, and AI-focused plans for all users. These new tests will be branded as “Meta One,” which will serve as the company’s home for its subscription offerings going forward.

Plus plans don’t replace Meta Verified

Image Credits:

Jens Büttner/picture alliance

(opens in a new window)

/ Getty Images

confirmed it was planning a subscription offering

earlier this year, with its

initial tests

rolling out in the spring. The idea behind the plans aimed at consumers is to provide additional features for power users who want more from their social apps. It also allows Meta to diversify its revenue streams beyond advertising by extracting more value from its existing audience of billions, given the limited growth opportunities for these apps, which have already achieved global saturation.

The new “Plus” plans are tailored to each individual app, with Facebook Plus and Instagram Plus focused more on social expression, while WhatsApp Plus focuses on personalization and messaging.

However, the company tells us the new plans don’t replace its existing offering,

Meta Verified

, which is focused on verification, impersonation protection, and extra support. (This could change in time, bu

来源: Brave/techcrunch.com

采集时间: 2026-05-28 20:16:39