毕马威发布首份全球 AI 脉搏调查报告，指出企业 AI 支出与商业价值差距正在扩大。尽管组织计划未来 12 个月平均投入 1.86 亿美元，但仅 11% 实现了能产生企业级成果的 AI 代理规模化部署。64% 受访者虽认为 AI 有成效，但多限于增量生产力。报告强调，增加支出不等于创造价值。真正的"AI 领导者”正超越单纯赋能，通过部署 AI 代理重塑业务流程，以实现显著的运营效率与利润率增长，缩
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AI Business Strategy
KPMG: Inside the AI agent playbook driving enterprise margin gains
Ryan Daws
April 1, 2026
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Global AI investment is accelerating, yet
KPMG
data shows the gap between enterprise AI spend and measurable business value is widening fast.
The headline figure from KPMG’s first quarterly Global AI Pulse survey is blunt: despite global organisations planning to spend a weighted average of $186 million on AI over the next 12 months, only 11 percent have reached the stage of deploying and scaling AI agents in ways that produce enterprise-wide business outcomes.
However, the central finding is
not
that AI is failing; 64 percent of respondents say AI is already delivering meaningful business outcomes. The problem is that “meaningful” is doing a lot of heavy lifting in that sentence, and the distance between incremental productivity gains and the kind of compounding operational efficiency that moves the needle on margin is, for most organisations, still substantial.
The architecture of a performance gap
KPM
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